Bernice Fitz-Gibbon Quotes
Bernice Fitz-Gibbon
Bernice Fitz-Gibbon (1899-1977) was an American advertising executive and author. She was the first female vice president of a major advertising agency, J. Walter Thompson, and is credited with pioneering the use of market research in the advertising industry. She wrote several books on advertising,…Read More
Bernice Fitz-Gibbon (1899-1977) was an American advertising executive and author. She was the first female vice president of a major advertising agency, J. Walter Thompson, and is credited with pioneering the use of market research in the advertising industry. She wrote several books on advertising, including the influential “How to Advertise” (1937). Fitz-Gibbon was also a noted philanthropist, donating to numerous charities and causes throughout her life.Read Less
Bernice Fitz-Gibbon (1899-1977) was an American advertising executive and author. She was the first female vice president of a major advertising agency, J. Walter Thompson, and is credited with pioneering the use of market research in the advertising industry. She wrote several books on advertising, including the influential “How to Advertise” (1937). Fitz-Gibbon was also a noted philanthropist, donating to numerous charities and causes throughout her life.
5 Insightful Bernice Fitz-Gibbon Quotes
Bernice Fitz-Gibbon Career Highlights
- Bernice Fitz-Gibbon was a pioneering advertising executive and copywriter in the mid-20th century.
- She began her career as a copywriter for Macy’s department store in the 1920s.
- In 1934, she became the first female vice president of an advertising agency, Gimbels Department Store.
- In 1942, she joined Macy’s as their advertising director and helped the company become one of the top retailers in the country.
- She was known for her innovative and creative advertising campaigns, including the iconic “It’s smart to be thrifty” slogan.
- In 1950, she became the first woman to be named Advertising Woman of the Year by the Advertising Women of New York.
Key Contributions by Bernice Fitz-Gibbon
- Fitz-Gibbon revolutionized the advertising industry by introducing the concept of “retail advertising,” which focused on promoting specific products and sales rather than just the brand.
- She also pioneered the use of market research and consumer psychology in advertising, using data and insights to create more effective campaigns.
- Fitz-Gibbon was a strong advocate for women in the workplace and helped pave the way for future female executives in the advertising industry.
- She was also a mentor to many young women in the industry and encouraged them to pursue leadership roles.
What Sets Bernice Fitz-Gibbon Apart
- Fitz-Gibbon’s innovative and creative approach to advertising set her apart from her male counterparts in a male-dominated industry.
- She was a trailblazer for women in advertising and broke barriers by becoming the first female vice president and advertising director at major companies.
- Fitz-Gibbon’s use of market research and consumer psychology in advertising was ahead of its time and is still widely used in the industry today.
Takeaways
- Bernice Fitz-Gibbon’s career highlights and key contributions have had a lasting impact on the advertising industry.
- She showed that women can be successful leaders and innovators in a male-dominated field.
- Her use of data and insights in advertising serves as a reminder of the importance of understanding consumer behavior in marketing.
- Fitz-Gibbon’s legacy continues to inspire and empower women in the advertising industry.
Other People
Advertising Executive
Advertising executive
· USA
Advertising executive and consultant
· United Kingdom
Advertising executive
