Think of yourself as a resource to your clients;an advisor,counselor,mentor and friend.

What did Brian Tracy mean by:

Think of yourself as a resource to your clients;an advisor,counselor,mentor and friend.

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This quote emphasizes the importance of being more than just a service provider to your clients. It suggests that you should aim to be a source of support, guidance, and companionship to them. In other words, you should strive to be an “advisor,” someone who offers expert advice; a “counselor,” someone who provides guidance and support during difficult times; a “mentor,” someone who teaches and inspires; and a “friend,” someone who is trustworthy and dependable.

The quote is a reminder that in any business or professional relationship, people are not just looking for someone who can provide a service or product. They are also looking for someone who can understand their needs, empathize with their situations, and help them navigate their challenges. This kind of holistic, human-centered approach to business can lead to stronger, more meaningful, and long-lasting relationships with clients.

In today’s world, this idea is more relevant than ever. In an era where automation and digitalization are becoming increasingly prevalent, the human touch in business is becoming a unique and valuable commodity. People are more likely to do business with, and be loyal to, companies and professionals who show that they genuinely care about their clients and are willing to go the extra mile to serve them.

In terms of personal development, this quote suggests that we should strive to be multifaceted and versatile in our relationships with others. It encourages us to develop a range of skills and qualities, such as empathy, patience, wisdom, and reliability, which can make us more valuable and appreciated in our personal and professional lives. It also reminds us that every interaction we have is an opportunity to make a positive impact on others.

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