Peter Schutz Quotes

Business executive
Germany
1930

Peter Schutz was a German-American businessman and author, best known for his tenure as the CEO of Porsche AG from 1981 to 1987. He is credited with turning around the struggling company and making it profitable again. Schutz is also known for his leadership style, which emphasized empowering employees and fostering a positive work culture. He wrote several books, including “The Driving Force: Getting Extraordinary Results with Ordinary People” and “The Porsche Way: The Inside Story of How the World’s Most Iconic Sports Car Company Transformed Management.” Schutz’s legacy continues to inspire business leaders and his impact on Porsche is still felt today.Read Less

A bad decision well implemented is better than a brilliant decision not well implemented. Feraz Zeid, December 23, 2023, Peter Schutz, Brilliant, Decision, 0

- Peter Schutz

Business executive

· Germany

Peter Schutz Career Highlights

Schutz joined Porsche AG in 1981 as the first non-German CEO in the company’s history.
Under his leadership, Porsche experienced a significant increase in sales and profitability.
He introduced the iconic Porsche 959, which became the world’s fastest street-legal production car at the time.
Schutz also oversaw the development and launch of the Porsche 944, which became the company’s best-selling model.
During his tenure, Porsche’s market share in the United States increased from 2.5% to 8%.
He successfully negotiated a partnership with Toyota to jointly develop the 959 and the Toyota 959.
Schutz was instrumental in the development of the Porsche 911 Carrera Cabriolet, which became one of the company’s most successful models.

Key Contributions by Peter Schutz

Schutz’s leadership style was focused on empowering employees and fostering a culture of innovation and creativity.
He encouraged open communication and collaboration among employees, which led to the development of groundbreaking models and technologies.
Schutz’s emphasis on customer satisfaction and quality control helped improve Porsche’s reputation and brand image.
He implemented cost-cutting measures and streamlined production processes, which resulted in significant cost savings for the company.
Schutz’s strategic decision to expand Porsche’s product line beyond just sports cars helped the company appeal to a wider market and increase sales.

What Sets Peter Schutz Apart

Schutz’s background as an engineer and his deep understanding of the automotive industry gave him a unique perspective as a CEO.
He was known for his hands-on approach and his willingness to work alongside employees on the production line.
Schutz’s leadership style was characterized by his strong values of integrity, honesty, and transparency.
He was a visionary leader who was not afraid to take risks and make bold decisions to drive the company forward.
Schutz’s ability to connect with employees and customers alike, and his genuine passion for the Porsche brand, set him apart as a leader.

Takeaways

Peter Schutz’s successful turnaround of Porsche AG serves as a testament to his exceptional leadership skills and business acumen.
His emphasis on innovation, quality, and customer satisfaction continues to be a driving force in the company’s success today.
Schutz’s leadership style and values serve as a valuable example for aspiring business leaders.
His contributions to the automotive industry, particularly in the development of iconic Porsche models, have solidified his legacy as a visionary and influential leader.

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