Laura Ries Quotes

Marketing strategist and author

Laura Ries is an American marketing strategist, author, and public speaker. She is the co-founder of Ries & Ries, a strategic marketing consulting firm, and the author of several books on marketing and branding, including The 22 Immutable Laws of Branding, The Origin of Brands, and Visual Hammer. She is a frequent guest on television and radio programs, and has been featured in publications such as The Wall Street Journal, The New York Times, and Forbes. Ries is a sought-after speaker, having presented at conferences and events around the world.Read Less

Brand perception is a brand’s reality Feraz Zeid, July 18, 2023, Laura Ries, Brands, Perception, Reality, 0

- Laura Ries

Marketing strategist and author

Laura Ries Career Highlights

Co-founder and President of Ries & Ries, a marketing strategy firm
Author of several best-selling books, including “The 22 Immutable Laws of Branding” and “Visual Hammer”
Regularly featured in major media outlets, such as CNN, CNBC, and The Wall Street Journal
Sought-after speaker and consultant for top companies, including Microsoft, Disney, and Coca-Cola

Key Contributions by Laura Ries

Pioneered the concept of “positioning” in marketing, which focuses on creating a unique and memorable image for a brand
Developed the “Visual Hammer” concept, which emphasizes the importance of a strong visual element in branding
Helped numerous companies successfully launch and grow their brands, including Domino’s Pizza, Porsche, and Miller Lite
Influenced the marketing strategies of countless businesses through her books, speaking engagements, and consulting work

What Sets Laura Ries Apart

Known for her bold and unconventional ideas, challenging traditional marketing methods
Strong advocate for simplicity and clarity in branding, often using real-life examples to illustrate her points
Highly respected and sought-after expert in the field of branding, with a proven track record of success
Continues to innovate and stay ahead of industry trends, constantly adapting her strategies to the ever-changing marketing landscape

Takeaways

Laura Ries’ contributions to the field of branding have had a significant impact on the way companies approach marketing and advertising
Her insights and advice have helped numerous businesses achieve success and stand out in crowded markets
Ries’ expertise and thought leadership continue to be highly valued and sought after by top companies and industry professionals
As a pioneer and trailblazer in the world of branding, Laura Ries’ influence will continue to shape the industry for years to come.

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