This quote emphasizes the power of metaphor in communication and expression. Metaphors are a stylistic device that describe something by equating it with something else. They are a way of creating vivid images or concepts in the reader’s or listener’s mind, thus making a message more impactful and memorable.

Aristotle, in this quote, is suggesting that having a command of metaphor is the most significant aspect of style. This means that the ability to use metaphors effectively is the highest skill in communication and expression. Metaphors allow us to understand and express complex or abstract ideas in simpler, more relatable terms. They create a bridge between the known and the unknown, the concrete and the abstract, making it easier for us to grasp and communicate complex ideas.

In today’s world, this concept is more relevant than ever. In an era of information overload, being able to communicate clearly, effectively, and memorably is a vital skill. Whether in advertising, politics, teaching, or any other field that involves communication, the ability to use metaphors effectively can make the difference between a message that is forgotten and one that resonates and sticks in the mind.

In terms of personal development, mastering the use of metaphor can greatly enhance one’s communication skills. It can help you to express your thoughts and feelings more effectively, to persuade others, and to make complex ideas or experiences understandable to others. It’s a skill that can be developed through practice and study, and it can be a powerful tool for personal growth and success.