What did Al Ries mean by: The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. - Al Ries Author Copy
+ Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Mind, Products, 0 - Al Ries Author
+ Marketing is not selling. Marketing is building a brand in the mind of the prospect. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Building, marketing, Mind, 0 - Al Ries Author
+ THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Focus, Law, Stronger, 0 - Al Ries Author
+ Advertising is the way great brands get to be great brands. Feraz Zeid, July 23, 2023December 12, 2023, Al Ries, Advertising, Brands, 0 - Al Ries Author
+ Good things happen when you narrow your focus. Feraz Zeid, June 20, 2023December 12, 2023, Al Ries, Focus, Good Things, 0 - Al Ries Author
+ Branding is simply a more efficient way to sell things. Feraz Zeid, October 10, 2023December 26, 2023, Al Ries, Branding, Efficient, 0 - Al Ries Author
+ The next generation product almost never comes from the previous generation. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Generations, Products, 0 - Al Ries Author
+ The best way to make news is to announce a new category, not a new product. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Categories, News, 0 - Al Ries Author
The laws of art are eternal and don’t change at all, as the moral laws don’t change in human beings. - Max Beckmann Painter · Germany
You’re an Attorney. It’s your duty to lie, conceal, and distort everything, and slander everybody. - Jean Giraudoux Playwright · France
Me, rule? Me, place the State under my law, when my feeble reason no longer rules even myself! - Jean Racine Playwright · France
Laws are always useful to those who possess and vexatious to those who have nothing. Explain - Jean-Jacques Rousseau Philosopher · Switzerland
Liberty is obedience to the law which one has laid down for oneself Explain - Jean-Jacques Rousseau Philosopher · Switzerland
Good laws lead to the making of better ones; bad ones bring about worse. Explain - Jean-Jacques Rousseau Philosopher · Switzerland
Yet you would not drive a car with your mouth unless you are my mother-in-law. - Jean-Louis Gassee Entrepreneur · France
