What did Al Ries mean by: The best way to make news is to announce a new category, not a new product. - Al Ries Author Copy
+ The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Law, 0 - Al Ries Author
+ Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Mind, Products, 0 - Al Ries Author
+ Branding is simply a more efficient way to sell things. Feraz Zeid, October 10, 2023December 26, 2023, Al Ries, Branding, Efficient, 0 - Al Ries Author
+ Marketing is what a company is in business to do. Marketing is a company’s ultimate objective. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Company, marketing, Objectives, 0 - Al Ries Author
+ Everyone is interested in what‘s new. Few people are interested in what‘s better. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, 0 - Al Ries Author
+ Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Advertising, marketing, Timing, 0 - Al Ries Author
+ THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Focus, Law, Stronger, 0 - Al Ries Author
+ The most powerful concept in marketing is owning a word in the prospects mind. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Business, marketing, Powerful, 0 - Al Ries Author
I don’t think in national categories. For me it [policy] is about concepts and substance. - Jean-Claude Juncker Politician · Luxembourg
I don’t like news channels so I have six websites that I check and I get the daily update. - Jen Kirkman
News is what people don’t want you to print. Everything thing else is ads. - William Randolph Hearst Publisher · USA
Undecidability is a useful category even in dealing with restaurant menus. - Mason Cooley Professor · USA
The single most loving act we can do is share the good news of Jesus Christ, that God saves sinners. - Matt Chandler Pastor · USA
Television saved the movies. The Internet is going to save the news business. - Matt Drudge Journalist
Stop reading the news for a week; you will see that the world will turn from red to blue! - Mehmet Murat Ildan Playwright and novelist · Turkey
