What did Al Ries mean by: A brand should strive to own a word in the mind of the consumer. - Al Ries Author Copy
+ Everyone is interested in what‘s new. Few people are interested in what‘s better. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, 0 - Al Ries Author
+ Advertising is the way great brands get to be great brands. Feraz Zeid, July 23, 2023December 12, 2023, Al Ries, Advertising, Brands, 0 - Al Ries Author
+ Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Advertising, marketing, Timing, 0 - Al Ries Author
+ The most powerful concept in marketing is owning a word in the prospects mind. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Business, marketing, Powerful, 0 - Al Ries Author
+ The crucial ingredient in the success of any brand is its claim to authenticity. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Authenticity, Ingredients, 0 - Al Ries Author
+ The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Law, 0 - Al Ries Author
+ The best way to make news is to announce a new category, not a new product. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Categories, News, 0 - Al Ries Author
+ Marketing is not selling. Marketing is building a brand in the mind of the prospect. Feraz Zeid, January 5, 2024January 7, 2024, Al Ries, Building, marketing, Mind, 0 - Al Ries Author
One mark of a second-rate mind is to be always telling stories. Explain - Jean de la Bruyere Writer · France
Two quite opposite qualities equally bias our minds – habits and novelty. Explain - Jean de la Bruyere Writer · France
A mediocre mind thinks it writes divinely; a good mind thinks it writes reasonably. Explain - Jean de la Bruyere Writer · France
Timorous minds are much more inclined to deliberate than to resolve. - Jean Francois Paul de Gondi Clergy · France
I didn’t mind my own company as a child; I was happy playing alone in the sandpit. - Michael Leunig Cartoonist · Australia
